McLaren Automotive yesterday announced the official launch of McLaren Special Operations, a division of the new sports car manufacturer responsible for delivery of bespoke projects.

McLaren Special Operations celebrated its launch at Pebble Beach Concours d’Elegance this year by presenting an example of the groundbreaking new MP4-12C, finished in a unique version of Volcano Orange, and featuring a range of bespoke carbon upgrades.

The exclusive 12C unveiled at Pebble Beach has been specified with the aim of inspiring existing and future owners of the first ever pure McLaren sports car.  Bespoke treatment applied to this car includes stunning satin matte Volcano Orange paintwork, a gloss black roof, diamond cut finish wheels with gloss black inners, MP4-12C branded carbon sill panels, carbon steering wheel, front wheel arch louvres and carbon fibre engine cover vents, rear deck vent and wiper system cover.

The new MP4-12C made its North American debut at Pebble Beach in 2010, so it was a natural choice to return to the event in 2011 for the launch of McLaren Special Operations.

Paul Mackenzie, Programme Director at McLaren Automotive, with responsibility for McLaren Special Operations, said: “It was a pleasure to meet some of the first 12C customers in North America at Pebble Beach.  For nearly twenty years we have been closely managing relationships with owners of the McLaren F1, and understanding their needs is a great foundation on which to launch a service that will now include 12C customers.”

He continued, “McLaren Automotive already offers 12C customers extensive options to personalise their car.  However we recognise some owners have specific tastes and we have the knowledge and capability to design, engineer and produce almost anything a customer may desire for their 12C”. McLaren Automotive presented a second special version of the MP4-12C on the ‘Concept Lawn’ at Pebble Beach.

This unique 12C was painted by McLaren Racing (the Formula 1 focused sister company to McLaren Automotive), using AkzoNobel Sikkens chrome coating, which is usually applied exclusively to Vodafone McLaren Mercedes Formula 1 cars. The special lightweight coating is designed to minimise friction and have a low drying time requirement; critical for manufacturing demands of Formula 1. The paint scheme is not however available for commercial purposes and is reserved exclusively for the Vodafone McLaren Mercedes F1 programme.