Customisable insurance will "allow everyone to have the freedom to pick and choose and pay for only the benefits they need".

Photos courtesy of AXA Insurance Singapore

AXA Insurance Singapore is redefining car insurance in Singapore with the launch of their new customisable car insurance, “SmartDrive”, which allows customers to pick and choose coverage to meet their needs. Singapore was selected as the first Asian AXA entity to launch this new product.

“Previous research conducted by AXA showed clearly that customers from various segments were looking for very different benefits. We recognised that everyone is different, and we all have our own unique and different needs. So why not provide the highest flexibility and customisation to SmartDrive, and allow everyone to have the freedom to pick and choose and pay for only the benefits they need!", said Mrs Doina Palici-Chehab, Chief Executive Officer of AXA Insurance Singapore.

She continued, "As one of the leading motor insurers in Singapore, we are proud to revolutionise the way we offer customers protection for their vehicles. We believe this will change the way car insurance is sold and bought today.”

The new “SmartDrive” product offering is now specially designed to cater to various age groups and lifestyles of car users. On top of choosing from plans such as “Essential” and “Essential Plus”, plans are also customisable for female drivers, families, and drivers who prefer flexibility of benefits.

Subsequently, customers can select from a set of bundled add-on benefits (‘Pack’) or ala-carte add-ons according to their individual needs and price points. Add-on benefits range from Courtesy Cars to Personal Accident Benefits for Drivers, Breakdown Assistance, and even an add-on to cover their car accessories.