Happenings

The Fabia 'Art Car'

BY Azfar Hashim

Graffiti artist Armando Gomes designs the Skoda Fabia Street Art, giving it a crisp appearance

The new Skoda Fabia is offered in 125 different colour combinations for the roof, A-pillars, door mirror caps and wheels, spoiling customers with many different flavours for them to choose from. To bring it even further, Skoda presents a very special, creative interpretation of its small car: the Skoda Fabia Street Art. For this purpose, Portuguese graffiti artist Armando Gomes has turned a Fabia into a unique multi-coloured work of art on wheels.

Portuguese artist Armando Jorge Aires da Costa Gomes is regarded as one of the most significant graffiti artists in the world. The 31-year-old lives and works in Lisbon; besides being a graffiti artist, Armando also works as a designer, illustrator and film producer.

The Fabia Street Art was created in several stages. To begin with, Armando Gomes laid the groundwork by applying the lines and geometrical shapes to the body of the car. The surfaces were then sprayed in different colours.

The new Skoda Fabia is part of Skoda's biggest model campaign ever. "The new Skoda Fabia is more emotionally rich than ever before and is the perfect car for the modern, urban mobility of today," said Werner Eichhorn, Skoda Board Member for Sales and Marketing. "The creation of the vehicle as a work of art underlines the brand’s aspirations for emotional resonance. We are really pleased about our collaboration with renowned graffiti artist Armando Gomes. This fresh and unusual project demonstrates that we are conducting our model campaign with new, creative ideas," said Eichhorn.