Almost 70,000 readers of German car magazine "Auto Bild Sportscars" submitted their votes to make winners of both the SLS AMG and the E 63 AMG.

The SLS AMG took first place in the category "Production Super Sports Cars", the E 63 AMG among the "Production Saloons". The award ceremony took place on 3 December 2010 at the Essen Motor Show as part of the Auto Bild "Race Night".

The Mercedes-Benz SLS AMG was up against 11 other contenders in the "Production Super Sports Car" category. 24.5 percent of readers of Auto Bild Sportscars gave their vote to the gullwing model. In a strong field of 15 vehicles in the "Production Saloon" category, the E 63 AMG gained 19.2 percent of votes to come top in its class for the second year running. The "Sports Car of the Year" awards are an annual event that took place in 2010 for the eighth time. Since its world premiere at the International Motor Show (IAA) 2009 in Frankfurt/Main, the SLS AMG has won many major awards, most recently a gold Design Prize of the Federal Republic of Germany 2011.