Happenings

BMW Introduces Individual X5 M And X6 M

BY Krado Low

Create a truly X5 M or X6 M with new options

BMW Asia today announced two additional BMW M models: BMW Individual X5 M and BMW Individual X6 M to join the BMW Individual program. The 555-horsepower BMW X5 M and BMW X6 M now feature variations of exclusivity and individuality.

Established in 1991 as a division of BMW M GmbH, the BMW Individual program is poised at leading the trend towards more individuality by concentrating on customers who are looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.

With the extension of the program, the BMW X5 M and BMW X6 M will now be available with; BMW Individual Paintwork, BMW Individual Extended Leather Trim Merino, BMW Individual Interior Trim, Soft Close function for doors, DVD system at rear, 6 DVD Changer and BMW Internet. The BMW Individual X5 M further comes with a panorama glass roof, while the BMW Individual X6 M comes with an electric glass roof and is available as a 4+1 seater version.

In line with the understatement embodied in the BMW design language that governs all model series, the experts at BMW Individual always try to harmonize each customer's wishes with the BMW philosophy. The intrinsic excitement of the colour black is demonstrated in three variations: including Azurite Black metallic, Ruby Black metallic and Citrine Black metallic. When it comes to avant-garde exterior colors: the elegant, light shades of Pearl Silver metallic preferred particularly by buyers in sunny regions: Under blue skies, this paint finish shines with a special glamour.

The Merino leather used by BMW Individual is characterized by its uniquely refined appeal, extreme durability and comfort. Gentle tanning methods and "barrel pigmentation", in which the dye penetrates through intensive rotation and is not just applied to the surface; give this material its richness of color, strength and durability. The living structure of this leather comes from its natural graining rather than artificial embossing. The finish applied in the semi-aniline process stops fading caused by light, and yet the leather stays breathable. The combination of all these sophisticated yet gentle processes produces seats that are as soft and as smooth as velvet. BMW Individual will offer customers five color choices of Merino leather: Platinum, Champagne, Slate, Criollo Brown and Amaro Brown.

It's the many details that make the difference with BMW Individual. The interior trimmings made from piano varnish are the most sophisticated finish. The black, high-gloss polished surface is only achieved by famous piano makers using a time-consuming polishing and finishing process. This is what gives this varnish its unique brilliance. Elegant highlights are added through details such as the center console and ceiling grips. No less sophisticated alternatives are interior trimmings from high-quality woods such as, Eucalyptus, Walnut or Piano Finish Black - all of which comes with a high gloss finish.

“BMW Individual is synonymous with technical ambition and the desire for automotive perfection. Apart from offering a holistic vehicle concept with a broad range available to the customer for each model series, customers are able to select and put together their own personal combination of high-quality materials to create a harmonious composition of paints, leather and interior trim,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.