MINI sets a world record approved by Guinness World Recordsâ„¢ for the longest wish list ever delivered to Santa Claus.
Press release
Mission accomplished for the international MINI Goes to Santa Claus project: 75.954 collected wishes.
In its usual unconventional style, MINI has completed its Christmas mission. The MINI Goes to Santa Claus project has made it possible for MINI to set a Guinness World Records record, collecting 75.954, the biggest number of wishes ever delivered to Santa Claus. The delivery directly to the hands of Santa Claus of the longest wish list in the world (3798,5 metres) took place today at the Santa Claus Post Office in Rovaniemi. The wish list was put together by joining the wishes end-to-end and using a special paper that has a minimal impact on the environment.
A fleet of eight MINIs traveled from one end of Europe to the other, heading for the Arctic Circle in order to deliver to Santa Claus the Christmas wishes written by children and adults the world over. To set a Guinness World Records record, MINI got a total of 16 countries involved in the collection of the wishes: Germany, Italy, United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, Czech Republic, Hungary, Romania, Slovakia, Russia, United States of America and Singapore.
The new MINI Paceman, the seventh model in the MINI family, welcomed the MINI Goes to Santa Claus caravan upon its arrival in Rovaniemi. With its unique personality, the MINI Paceman offers an innovative combination of sporty and extroverted design. It is the first Sports Activity Coupé in the premium compact segment and is available with the MINI ALL4 four-wheel drive system.