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BP: Hi Mr Winkelmann, first and foremost could you tell us more about Lamborghini's motorsports initiatives and how it could benefit the company's branding and customer relations efforts? SW: In terms of motorsports, Lamborghini has moved beyond just having driving experiences on the race tracks. We have recently initiated a double pronged approach worldwide, with two different levels. One of them is known as the Esperienza, which quite simply translates into an experience. This is for our prospects - potential customers and fans that dream of owning their very own Lamborghini one day, and through the Esperienza, their dreams of driving one is instantly fulfilled. The Esperienza allows them to experience the brand and the cars, and to understand how easy it is to drive these cars. The other one is the Lamborghini Academy, which is a customer program that allows us to impart a slew of driving skills that range from safety driving to discovering a potential race car driver to participate in the Super Trofeo series, which is a one make race for gentleman drivers. Through these two initiatives, the prospects and customers learn much more about the cars and what they can do with it than by driving it themselves. These initiatives also create a family atmosphere for the existing Lamborghini owners, and help forge a bond between the company and its customers, thus enhancing the relationship. What we aim to do is tell customers and prospects that it is all about the emotion and the passion for the brand and the products when it comes to owning a Lamborghini. And as mentioned earlier, the Super Trofeo allows one to drive a Lamborghini race car on a F1 track while being watched by family, friends and other spectators, and this series is being held in three regions of Northern America, Europe and Asia. Last but not the least; we have our own GT3 initiative, which is a development of a race-ready Gallardo GT3 that will be driven by professional drivers to compete in FIA’s new GT3 category.
Happenings

In Conversation With Stephan Winkelmann

IN Lamborghini, Stephan Winkelmann, Super Trofeo

We recently had the privilege to sit down and have a chat with Stephan Winkelmann, president and chief executive officer of Automobili Lamborghini S.p.A. about Lamborghini at the Fuji Speedway.


He continued, “At the same time, BMW is using the new nomenclature to latch onto the fine tradition established by its older sibling like the BMW 6 Series Coupé, which is a top-class coupé known for its stunning design, athletic elegance and driving dynamics.”
Happenings

BMW's 4 Series Set To Wow Local Buyers

IN BMW, 4 Series, Coupe, New, 435i, 428i

At an exclusive launch event held at the Red Dot Museum last Thursday, BMW Group Asia takes the cover off the new 4 Series


The E250 Estate might not be as sharp as the 5 Series or A6, but looking at the average Mercedes audience, it is still up to the task when taking sweeping corners slightly faster. Body movements are well controlled and you don’t get any unsettling sensation from the rear suspension while doing quick lane changes.
New

Real Estate Agent | Mercedes-Benz E250 Estate Avantgarde

IN Mercedes-Benz, Mercedes, E-Class, E250, Avantgarde

Two words – “Mercedes wagon” – when combined, sound like the epitome of boringness. But by golly, this new one comes with some pleasant surprises.


This milestone is a first in the Chinese market for the AMG Customer Sports brand and will provide a blueprint for future motorsport endeavours in the market. Erebus Motorsport’s series of firsts include having the first Gullwing delivered outside Europe, the first team one-two finish for AMG Customer Sports and added victory in the Bathurst 12 Hour to the 2013 Endurance Classics Grand Slam wins by the SLS AMG GT3 (Bathurst, the Dubai 24 Hour, the Nurburgring 24 Hour and the Spa 24 Hour - each with Bernd Schneider behind the wheel). The second Erebus Motorsport SLS AMG GT3 will be driven by experienced AMG Customer Sports pilot, Lance David Arnold. The 27-year-old partnered Hakkinen in a Gullwing on his previous visit to Zhuhai in 2011. Erebus Motorsport will be aiming to add to the 100-plus victories by the AMG Customer Sports program since its inception in 2011. The two event program will see Erebus Motorsport enter the support race to the 60th Macau Grand Prix in November.
Motorsports

Mika Hakkinen Joins Erebus Motorsport For GT Asia Series

IN Mika Hakkinen, GT Asia, SLS AMG GT3

Two times Formula 1 World Champion, Mika Hakkinen will join Erebus Motorsport for the GT Asia Series when it visits the Zhuhai International Circuit in China this October 11-13.


At centre stage is the complex dynamic between man, machine and Mother Nature, brimming with inspiring risks and practical manoeuvres in the face of life-threatening situations. Watch as Bill and Gary resort to using vines and trees as swings to push Ruby through the lush forests – Tarzan-style; witness a possible record-breaking climb over the 14,000-ft high (over 4,260 metres) southeastern Pico De Orizaba Mountain – the tallest in Mexico – which has the reputation of swallowing explorers in its crags; and hold your breath as the trio attempt to navigate across a host of sites where no car has ever gone before, including tackling a volcanic crater lake – rumoured to have been a site of human sacrifice climb – and fording the Rio Hardy by raft. It will take more than skills, expertise and quick-thinking to complete their quest. Witness the heart-pounding action in CAR VS. WILD. Encores every Tuesday at 3:00 p.m. (1500 hrs), Saturday at 9:00 p.m. (2100 hrs) and Sunday 9:00 a.m. (0900 hrs) and 4:00 p.m. (1600 hrs).
The Pit

Car Vs. Wild

IN SUV, Off-Road, 4 x 4, Car Vs. Wild

For gearheads and survival junkies: It's time to rev up your engines for an action packed adventure!


The Closing Carnival was held at the Henderson Community Club on 15 September 2013, in celebration of the children’s learning journey in achieving their dreams and aspirations in life. The students also shared their experiences and showcased skills they have picked up from the programme.
Happenings

Caltex Passion For Kids 2013

IN Caltex, PAssion For Kids

The ‘Caltex PAssion for Kids’ Programme 2013 provides students from less privileged backgrounds with an opportunity to gain knowledge and develop new life skills.


The application, which can be found here is based on the Business Discovery technology, which is currently helping hundreds of companies gleam information about their organisation. This app is a fun way to show how easy it can be to drill into details and retrieve useful F1 data, and for anyone with a tablet or a smartphone, this app will definitely help get your engine all revved up and ready for the upcoming race in Singapore.
The Pit

QlikView Launches Grand Prix App

IN QlikView, F1, Grand Prix App

For us Singaporeans, September is the time of the year when we go nuts over fast drivers and mean machines.


New Cars – Seven new Porsche including the 911 Carrera RS 2.7 (1972), 911 Targa (1974), 911 Carrera 2 Speedster (1993), 911 Carrera RS 3.8 (1995), 911 GT2 (2003), 911 Turbo (2009) and the brand new 911 RSR (2013). New Series – Compete against a grid of masterfully engineered Porsche sports cars in the illustrious 50 Years of 911 Series. VIP Delivery – New options for instant car deliveries and upgrades to help you get on the track faster. The Porsche update for Real Racing 3 is available now on the App Store and Google Play.
The Pit

Real Racing 3 - Porsche Update

IN Real Racing 3, Gaming, Porsche, 911, Turbo, GT3, GT2, Carrera

Real Racing 3 adds seven generations of the iconic Porsche 911 in new update.


But at a time where our market is full of performance hatchbacks and prices means attractive packaging by the different local dealers, the 118i M-Sport seem to be at the shorter end of things.
New

A Simple Life | BMW 118i M-Sport

IN BMW, 118i, M-Sport, BMW 118i M-Sport, Hatchback, BMW Asia, Performance Motors, 3-door

Just a sporty three-door hatchback, true, but are there any other talents beside that?


With a ready-stock of USD$5million worth of tyres, they look set to be crowned one of the biggest players in the tyre-replacement market. A quick look at their portal revealed a simple and easy-to-navigate website. Some of the tyre brands we found include well-known names like Continental, Pirelli, Michelin, Bridgestone, Goodyear, Yokohama, Toyo and Kumho. While newer brands like Westlake are also available.
Happenings

Is This New Tyre Portal Going To Rule The Market?

IN Tyrequeen, Tyrequeen.com, Tyres, Portal, Online, Wheels

A new tyre portal has been launched. With more than 20 different brands in stock, TyreQueen looks ready to supply a wide range of tyres to anyone who needs them.


“The Samsung GALAXY S4 zoom With LTE is a true showcase of our efforts to understand what our consumers most need to enjoy the best things in life,” said Irene Ng, Vice President, Marketing, Samsung Asia Pte Ltd. “As communication becomes increasingly multi-faceted, people are looking for devices which can complement their lifestyles, without having to worry about space capacity or inconvenience of bringing multiple devices. The GALAXY S4 zoom With LTE is the ideal device, as it combines the industry leading functionality and connectivity of the GALAXY S4 with the high quality photographic experience you’d expect from a compact camera.”
The Pit

Samsung Launches The GALAXY S4 Zoom In Singapore

IN Samsung, Galaxy S4, S4 Zoom

A revolutionary new device that converges the best of a high performance smartphone and camera, including a 10x Optical Zoom for perfect picture taking.


First debuted in April 2013 at Auto Shanghai, the leading auto show in Asia, the new Panamera is more efficient, sporty, comfortable, and elegant. Part of the Porsche Principle is increasing power and performance while maintaining efficiency and sustainability — a concept that seems to go against logic but is brought to life in the new Panamera range. This idea led to the development of an entirely new engine based on the notion of downsizing — a V6 engine with a three-litre displacement and bi-turbo charging.
Happenings

Thrilling Contradictions - The All New Panamera

IN Porsche, Eurokars, Panamera

The sports car that unites contradictions without compromises, the new Panamera makes its debut in Singapore.


Additional rows of seats have been added to the Padang Grandstand (S$598) inventory to cater to strong demand. The Padang Grandstand enjoys close proximity to the F1 Village, Hawker Village, and the main Padang Stage, which will host mega concerts by headlining artistes BIGBANG (Friday), The Killers (Saturday) and Rihanna (Sunday). Headliner Justin Bieber and special guest act Owl City will round off the race weekend festivities on the same stage at The Closing Concert on Monday. Entry to The Closing Concert is separately ticketed. All 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX tickets and The Closing Concert tickets are available for sale at www.singaporegp.sg, via the ticketing hotline +65 6738 6738, and at all authorised ticketing agents.
Happenings

Six Ticket Categories Sold Out!

IN F1, Singapore Grand Prix

With nearly two weeks to the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, ticket sales continue to be brisk, with a total of six ticket categories now sold out!


Held from 16 – 19 September 2013, The Gillette ‘Great Face Race’ will take place at The Gillette F1 Grooming Pit Stop, The Plaza, VivoCity Level 1, from 10am – 10pm daily. Activities open to the public over the four days include a Real Racing 3 game zone featuring the specially-designed Gillette McLaren MP4-12C, where racer wannabes can do their practice rounds; a Gillette experience zone; and photo opportunities with a Vodafone McLaren Mercedes F1 replica car on display.
The Pit

Vodafone Mclaren Mercedes Partners With Gillette For 2013 Season

IN F1, Gillette, Vodafone, McLaren, Mercedes

In April 2013, Gillette teamed up with Vodafone McLaren Mercedes to herald a new era in an exciting brand partnership.


Setting the R apart from other Golfs are different bumpers front and rear, as well as a diffuser and quad chrome-tipped tailpipes. 18-inch ‘Cadiz’ wheels are standard, 19s an option, and the R gets a unique paint colour called Lapis Blue metallic. Inside, you get sports seats trimmed in alcantara or Nappa leather, stainless steel pedals and door sills, as well as a smattering of R badges throughout the interior, including on the leather-wrapped steering wheel.
Happenings

Rated R for Rapid

IN Volkwagen, Golf, R, VW, Hot hatch

Not long ago, the Golf R32/Golf R had its corner of the market to itself, its power and price elevating it above tamer hatches. But with new rivals from premium brands, is the Golf R still the daddy?


The over-ear P200 headphones deliver a warm and rich sound with clarity, reproducing solid bass without muddying out the mid and high tones, and is available in black or red with a retail price of S$362.90.
The Pit

Rev up for F1 With The Ferrari Scuderia Headphones!

IN F1, Ferrari Scuderia, Logic3, P200, R300

Gear up for the action with the sweet, sweet sounds of the Ferrari Scuderia P200 and R300 headphones by Logic3.


Vision Gran Turismo will include cars such as the BMW Vision Gran Turismo, an exclusive virtual concept derived from the BMW M genes. Volkswagen gave free rein to their designers to explore the future of the iconic Golf GTI with the Golf GTI Vision Gran Turismo. The Alfa Romeo 6C Biposto Vision Gran Turismo, created by the team responsible for the Alfa Romeo 4C, will celebrate an iconic model from the 1930’s. A bold glimpse into the future, the Mercedes-Benz AMG Vision Gran Turismo unites sensual purity with classic Mercedes-Benz design elements. Nike makes an intriguing foray into automotive design, following the company’s collaboration with Polyphony Digital Inc. on the design of the revolutionary concept vehicle, Nike ONE for Gran Turismo 4.
The Pit

Vision Gran Turismo

IN Gran Turismo 6, GT6, Sony, Playstation

Celebrating 15 years of Gran Turismo, manufacturers, design houses and other brands will showcase special concept cars to feature exclusively in Gran Turismo 6.


With its official combined fuel consumption of 16.6 km/L, the Jetta Sport 1.4 TSI was a natural choice for the Shell FuelSave Challenge. Its 1.4 TSI Twincharger engine with 160 bhp and 240 Nm of torque blends dynamic performance with outstanding fuel efficiency.
Happenings

More fuel economy records for the Jetta and Shell

IN Shell, Volkswagen, FuelSave

The Volkswagen Jetta Sport 1.4 TSI proved its impressive efficiency in the real world last weekend, with a record 20.8 km/L achieved at the Shell FuelSave Challenge 2013.


Well, I took it out on a nice long drive to find out. With the wife in tow, we drove up north to Malacca to see how the GTI cabriolet performed on the long North-South Highway stretches, along winding B-roads through the connecting towns, and even slow city drives through busy lanes like Jonker Street. This is my verdict.
New

Roller Coaster | Golf GTI Cabriolet

IN Volkswagen Group Singapore, Volkswagen, VW, Golf, GTI, Cabriolet

A convertible Golf GTI? Is there really a market for one? Is it really a compelling option? We drive one to find out...


Launched to invited guests and the media at an event in Robertson Quay, the CLA200 will be available locally with either the AMG or Urban trim lines, the latter being the one you see in these pictures.
Happenings

Mercedes-Benz CLA launched in Singapore

IN Mercedes-Benz, CLA, Coupe, Launch

With its sleek new looks, Mercedes' much-anticipated new coupe emphasises bold style over conformity.



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