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When Lexus launched the first RX in 1998, the model created the Luxury Sports Utility Vehicle (SUV) segment in the automotive industry. The RX offered the proposition of the first ever car that combines all the flexibility, practicality and durability of a SUV with the handling, performance, refinement and ride of a luxury sedan.
Happenings

New Range Of RX And GS Hybrid Added To Local Lexus Line Up

IN Lexus, RX, RX 270, RX 350, RX Hybrid, GS, GS Hybrid, Borneo Motors

Following the success of the GS model launched earlier, Lexus adds the genre favourite RX... and introduces a green GS.


To illustrate the unique benefits of each Lexus hybrid, the crowd was invited to learn more about Lexus Hybrid technology with interactive touch-screen applications presented on tablet computers and LCD screens. The crowd favourite was the 3D Car Projection Show on the new CT 200h which is the first of its kind in Singapore. For this leading edge technological showcase, Lexus created an indoor theatre-style enclosure especially for the event. The 3D Car Projection Show was repeated every ten minutes and anchored the multi sensory Progressive Luxury Experience for guests.
Happenings

Lexus Defines The Progressive Luxury Experience At Paragon

IN Lexus, Hybrid, Borneo Motors

Lexus recently held the Progressive Luxury Experience (PLE) showcase at the Paragon Atrium from 30 April to 2 May 2011.



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