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Located at 281 Alexandra Road, the eight-storey Audi Centre Singapore was jointly designed by renowned architects from Ong & Ong Private Limited and Jens Niemann, Senior Architect, Corporate Architecture of Audi Singapore. The Audi Centre Singapore serves as Premium Automobile’s sole showroom facility in Singapore.
Happenings

Audi Centre Singapore Is 'Best Retail Architecture' In The Country

IN Audi, Audi Singapore, Audi Centre Singapore, Premium Automobile, International Property Awards (Asia Pacific) 2014, MIPIM 2013

Audi Centre Singapore received the Asia Pacific accolade at the International Property Awards.


Guest-of-Honour Mr Jose Raymond, Executive Director of Singapore Environment Council, who officiated the send-off, said:
Motorsports

Flying Our Flag At The Shell Eco-Marathon Asia 2013

IN Singapore, ITE, NTU, Ngee Ann polytechnic, Shell, Eco Marathon, Green, Sustainable, Energy

The future looks green as students from tertiary institutions compete for Eco-glory.


The brakes are well equipped with a host of technology as well - DSC (Dynamic Stability Control), ABS (anti-lock braking system), DTC (Dynamic Traction Control), CBC (Cornering Brake Control) and DBC (Dynamic Braking Control) - makes you wonder if you need to do anything braking yourself at all! Truth is, all that technology helps to keep you out of trouble when you do 'silly' things at inappropriate speeds.
Happenings

All-New BMW 1 Series Drive - Singapore to Kuala Lumpur

IN BMW, 1 Series, 118i, 116i, Efficient Dynamics, Singapore, Kuala Lumpur

We test BMW's EfficientDynamics award-winning technology with a drive from Singapore to Kuala Lumpur with the all-new BMW 1 Series.


On the official opening of the showroom, the first in Malaysia, Paul Harris said: “We continue to invest in a Malaysian market buoyed by the country’s economic growth and growing appetite for super-luxury cars. Our presence signals our commitment to providing service support for current and future customers, many of whom are new to the brand.”
Happenings

Rolls-Royce Opens New Showroom In Malaysia

IN Rolls-Royce, Malaysia, Petaling Jaya

Rolls-Royce Motor Cars is pleased to announce the official opening of its latest showroom in Petaling Jaya, Malaysia.


This event is part of RBR's plan to bring F1 closer to the people by driving a real F1 car in locations that no one would dream of. It brings the F1 experience closer to the people, with RBR being one of the few teams that operate an independent show car team. They can offer spectators a once in a lifetime experience of the power of an F1 car up close.
Happenings

Smoky Donuts Galore On Orchard Road!

IN Red Bull, Speed Street, Singapore, David Coulthard, F1, RBR

More than 50,000 spectators witnessed former Red Bull Racing driver David Coulthard burning up Orchard Road in his F1 show car.


The last time that a Red Bull Racing showcar performed in Singapore was back in February 2008 as a special item in that year’s Chingay Parade. It was the first time that the Singapore public had experienced the thunderous engine note of a F1 car, months before the inaugural Singapore night race took place in Marina Bay. But even then, it was a mere sneak peek as the F1 car segment lasted barely five minutes before the Chingay Parade proper. This time round, the Red Bull Speed Street events will be fully fledged standalone showcar events lasting about an hour each, in which the public can expect manoeuvres such as short sprints, burnouts, engine breaks and donuts, which one won’t get to see often in actual F1 races. This will mark the first time that Red Bull is organising a F1 showcar event in Malaysia as the blue and silver Red Bull was previously unavailable for sale in the country. The showcar event in Malaysia will take place along the entire stretch of Jalan Bukit Bintang starting from the Pavillion Mall to the Jalan Pudu junction, while the Singapore event will stretch from the Orchard Link junction to the Buyong Road intersection near the Istana. The Austrian energy drink company, which is fast gaining in popularity amongst F1 aficionados thanks to the double championship winning feat of Red Bull Racing in 2010, is expecting crowds upwards of 100,000 spectators to line the 1km stretches along both shopping streets. To ensure that the safety of the audience is not compromised, safety measures and precautions will be in place in accordance with Red Bull Racing’s safety team. A series of pre-event activations and tie-ups with retailers and malls in both countries can also be expected in the lead up to the events. Red Bull is also working closely with Singapore Grand Prix, Singapore Tourism Board (STB) and Orchard Road Business Association (ORBA) to organise the event in Singapore.
Happenings

Red Bull Racing's F1 Showcar To Race Down Singapore And Malaysia

IN Red Bull, Racing, F1

Red Bull Speed Street events in April featuring former F1 driver David Coulthard will mark the first time that Orchard Road and Jalan Bukit Bintang will be closed for a motor sports event.


The Red Bull Rookies Team 2011 will be made up of two drivers from Malaysia, one from Brunei and one from Singapore. This search is open out to females age 18 to 30 years old who have a distinct passion for speed! The search was recently conducted through auditions held at various local universities and public areas. In addition, an online campaign via website and Facebook as well as local radio station Power 98 reached out to the ladies with passion in motor sports. The search began on 14 February 2011 at National University Singapore, followed by 15 February 2011 at Singapore Institute of Management, 17 February 2011 at Singapore Management University and ended with a public search at Parco Bugis Junction on 19 February 2011.
Motorsports

Red Bull Rookies Team Seeks First Singaporean Female Driver

IN Red Bull Rookies, Female Driver, Karting

Allswell Trading Pte Ltd introduced an exciting consumer engagement initiative for Red Bull energy drink with Singapore’s inaugural Red Bull Female Driver Search.


Tengku Djan said, “It is a great feeling to have won the overall Asian Championship, although it would have been better to finish with a win in Malaysia.” He crashed out at the first elimination round of the final 32 drivers, clinching the overall title with just 28 points ahead of Non Saranon.
Motorsports

Tandem Assassin Crowned 2010 Formula Drift Asian Champion

IN Formula, Drift, Malaysia, 2010, Asia,

It was a tense moment for Tengku Djan (aka “Tandem Assassin”) at the Goodyear Formula DRIFT Malaysia, the final round of the three-leg Formula DRIFT Asia series.


Happenings

Kuala Lumpur International Motor Show 2010

Despite a year's delay, the Kuala Lumpur International Motor Show (KLIMS) 2010 boasts record-breaking visitor numbers.


Whilst there are increasingly more ‘road safety campaigns’ being developed for Malaysian drivers, Innovate Solutions is out to educate and increase road safety awareness amongst youngsters. Since KLIMS’10 began on 3rd December, thousands of families have been able to actively participate in various informative activities which will be conducted until 12th December 2010. Innovate Solutions (booth 1B10, located at Hall 1) will be providing visiting children with a hands-on demonstration on ideal road safety practices for pedestrians and be given the opportunity to enhance their roadside manners that can prevent them becoming or causing another road-side tragedy.
Happenings

Making Roads Safer, One Workshop At A Time

IN Malaysia, Kuala Lumpur, KLIMS, Motor Show, 2010

Children are led by example at the Kuala Lumpur International Motor Show 2010 (KLIMS’10).


Spectators this year can look forward to catching up to 50 competitive drivers from across the Asia-Pacific region pushing their rear-wheel-drive cars to the limit with impeccable precision and vehicle control. This year’s edition will see the return of some familiar international faces such as Ryuji Miki from Japan and Daniel Woolhouse from New Zealand as well as local crowd favourites, Ariff Johanis, Azrina Jane, Michael Gan and Hanizam bin Hazmah from Team Goodyear. This combined with a host of fresh faces from the region will surely elevate the standards of professional drifting to new heights in Malaysia.
Motorsports

Goodyear Formula Drift Malaysia Revvs Up For Another Exhilarating Showcase

IN Formula DRIFT, Malaysia, Goodyear

Motor sports fans to look forward to the thrilling drift action at the Dataran Merdeka.


With the kick-off of the event in Asia on the 8th of July 2010, the Shell Eco-marathon has finally achieved the status of being a truly global event for the first time with 80 per cent of the teams making it on to the track for the inaugural Shell Eco-marathon ASIA 2010 which is comparable to teams who participate in Europe and the United States. This competition has been running in Europe since 1985 and the United States since 2007 and the objective of the competition is to challenge students to design, build and drive a vehicle that can travel the furthest distance on the least amount of fuel.
Motorsports

Shell Eco-marathon ASIA 2010 - Sepang

IN Shell, Eco-marathon 2010, Sepang

Held at the Sepang International Circuit in Kuala Lumpur, Malaysia, teams from Thailand and Singapore emerged tops amongst 81 teams from 10 Asian countries.


The teams are from the Institute of Technical Education (ITE) West, Ngee Ann Polytechnic, National University of Singapore (NUS) and Nanyang Technological University (NTU).
Happenings

Shell Eco-Marathon 2010

IN Shell, Eco-Marathon, Singapore

Making its debut in Asia in July 2010, the Shell Eco-Marathon is an educational project that challenges student teams to design and build the most energy-efficient vehicles to compete with each other.



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