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The FXX-K has been named Red Dot 'Best of the Best' for the top design quality and ground-breaking design, while both the California T and LaFerrari were also singled out by the international jury of Red Dot Awards for the high quality of their design.
Happenings

Ferrari FXX-K Is Best Of The Best

IN Ferrari, FXX-K, LaFerrari, California T, Red Dot Award

Besides the FXX-K, both LaFerrari and California T also given recognition


Since it was inaugurated in 1953, the iF Product Design Award has been a trademark distinction bestowed on exceptional design. As an internationally recognised “seal of approval”, the iF label honours outstanding design achievements and as such provides a platform for companies to submit their products for a professional assessment of their design quality by an international panel of experts. The 2011 award attracted a total of 2,756 products submitted by 1,121 participants from 43 countries, all vying for the prestigious prize. In the Transportation Design category, the BMW 5 Series Sedan and BMW 5 Series Touring managed to sway the judges. This means that both models have qualified for the contest to win the iF Gold Award, which selects the 50 “best of the best”. The design of the new BMW 5 Series Sedan skillfully translates the car’s attributes into an authentic formal language. The sheer presence and elegance of its design express the Sedan’s premium quality and outstanding ride comfort, while its sporty driving characteristics are reflected in dynamic bodywork lines and the overall evocation of a distinctly athletic car. The superlative aesthetics of the new BMW 5 Series Sedan are further borne out by its perfectly harmonious proportions and meticulously finished details.
Happenings

BMW 5 Series Wins 2011 iF Product Design Award

IN BMW, 5 Series, Sedan, Touring, M5

The new BMW 5 Series continues its success story with the coveted award from the International Forum Design.



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