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The Automobili Lamborghini Museum has officially reopened following a redesign and new layout. This reopening marks the start of Lamborghini’s 60th-anniversary celebrations, and an important year ahead for the Sant'Agata Bolognese company. The museum has changed its name and been entirely remodelled, both in its modernised layout and design and in its exhibits. The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini's first 60 years.
Happenings

Museo Automobili Lamborghini Refreshed With New Anniversary Exhibition

IN Lamborghini, Museo, Automobili, Sant'Agata Bolognese, Museum

Lamborghini is kicking off its 60th-anniversary celebrations in Sant'Agata Bolognese with a new exhibition titled “The Future Began in 1963”.


BP: Hi Mr Winkelmann, first and foremost could you tell us more about Lamborghini's motorsports initiatives and how it could benefit the company's branding and customer relations efforts? SW: In terms of motorsports, Lamborghini has moved beyond just having driving experiences on the race tracks. We have recently initiated a double pronged approach worldwide, with two different levels. One of them is known as the Esperienza, which quite simply translates into an experience. This is for our prospects - potential customers and fans that dream of owning their very own Lamborghini one day, and through the Esperienza, their dreams of driving one is instantly fulfilled. The Esperienza allows them to experience the brand and the cars, and to understand how easy it is to drive these cars. The other one is the Lamborghini Academy, which is a customer program that allows us to impart a slew of driving skills that range from safety driving to discovering a potential race car driver to participate in the Super Trofeo series, which is a one make race for gentleman drivers. Through these two initiatives, the prospects and customers learn much more about the cars and what they can do with it than by driving it themselves. These initiatives also create a family atmosphere for the existing Lamborghini owners, and help forge a bond between the company and its customers, thus enhancing the relationship. What we aim to do is tell customers and prospects that it is all about the emotion and the passion for the brand and the products when it comes to owning a Lamborghini. And as mentioned earlier, the Super Trofeo allows one to drive a Lamborghini race car on a F1 track while being watched by family, friends and other spectators, and this series is being held in three regions of Northern America, Europe and Asia. Last but not the least; we have our own GT3 initiative, which is a development of a race-ready Gallardo GT3 that will be driven by professional drivers to compete in FIA’s new GT3 category.
Happenings

In Conversation With Stephan Winkelmann

IN Lamborghini, Stephan Winkelmann, Super Trofeo

We recently had the privilege to sit down and have a chat with Stephan Winkelmann, president and chief executive officer of Automobili Lamborghini S.p.A. about Lamborghini at the Fuji Speedway.


Classics

Porsche 904/8 Carrera GTS First Time In South East Asia

IN Porsche, 904, Stuttgart, F1, Singapore, Racing

A legendary car, integral in Porsche’s illustrious history in motorsports was flown in to Singapore from the Porsche Museum in Stuttgart. Here's what we got while the 904/8 Carrera GTS was in town.



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