Audi Singapore has achieved yet another record year in Singapore with a total of 1,906 units sold – through its exclusive dealer Premium Automobiles - in 2011. This is a significant distance from the 651 units registered in 2006, when the company first started importing the automobiles.
With this latest result, Audi is now the only premium brand in Singapore to have achieved six consecutive years of growth.
Aside from the increase in total numbers, there has also been a marked shift in the constituent of the models sold. The key medium/large car segment, consisting of the A6, A7 Sportback, A8, Q7 and R8, took up 33.2 percent of the total sales mix in 2011. Up from 18.8 percent in the previous year, the premium variants within the segment took up increasingly larger portion of sales. Overall, the brand’s top performance members – S, RS and R8 – have posted an increase of over 10 percent in sales.
“For us, the gains made in these segments are key indications that we are now at a new level for Audi’s success story in Singapore. Buyers are coming to appreciate the value of the brand and look to Audi for truly premium offerings; much more than back in the 2006-2007 years, when Audi Singapore first started the importership function here”, said Reinhold Carl, Managing Director of Audi Singapore.
Globally, Audi AG sold around 1,302,650 cars in 2011, beating its previous sales record from one year earlier by more than 210,200 units. The brand’s strong growth spanned all regions of the world: China became Audi’s biggest single market for the first time ever, with 313,036 vehicles delivered. In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars; it also achieved a growth rate well into double figures in the United States. Audi ended the past year with a new sales record in more than 50 markets.
“The Audi story in Singapore looks poised to continue this trajectory in 2012 with an even stronger line-up with the likes of the S6, S7 Sportback, S8 and the highly exclusive R8 GT Spyder joining the fray”, Reinhold continued.
Emerging growth markets such as South Korea (+30.9% to 10,346 cars) and South Africa (+20.4% to 14,523) have also continued to gain in importance for Audi over the past few months. These two markets combined now account for as many unit sales as the brand achieves in Russia.
In South America, Mexico (+46.8%) and Brazil (+68.0%) stood out for their particularly high growth rates in 2011.
Audi’s growth in India was even steeper: Sales there soared by 83.5 percent to 5,511 cars, the highest growth rate of any premium brand in the market.