BMW once again concluded the year as Singapore’s leading premium automotive brand.
In 2011, the BMW 5 Series has solidified its position as the strongest selling model, with a total of 1,830 units. BMW Group Asia reported the total sales of 4,477 units, comprising of 4,096 BMW automobiles and 381 MINI automobiles.
“This is most definitely a proud moment for us. We attribute this success to the customer-focused business model and the commitment to bring to our consumers in Singapore the best technologies and products, such as Efficient Dynamics technology that is featured in all BMW models, from BMW 1 Series to BMW 7 Series,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.
Also in 2011, BMW introduced several award-winning models including the all-new BMW 1 Series, BMW X3 as well as the BMW 6 Series Convertible and Coupé – all of which received strongly positive response from the customers. In particular, the all-new BMW 1 Series with the new 1.6-litre BMW TwinPower Turbo engines has enabled BMW to reach out to customers in search of a small premium car capable of the sheer driving pleasure that BMW is so famous for. The new 4-cylinder 2.0-litre petrol engine with BMW TwinPower Turbo technology was also introduced in other models such as the BMW 5 Series and the BMW X1.
Apart from the great results in Singapore, BMW also achieved strong sales growth in nearly all markets in the region: Vietnam (+31%), Indonesia (+25%), Philippines (+15%) and the rest of the region (+115%).
Overall, BMW Group Asia reported the total sales of 9,336 units of BMW and MINI automobiles, a 17% increase compared to 2010, in its East Asia region, which includes 11 markets: Singapore, Philippines, Indonesia, Vietnam, Brunei, Sri Lanka, Bangladesh, Mongolia, New Caledonia, Guam and Tahiti.
Meanwhile, MINI also witnessed significant growth with 2011 figures ending at 728 units (+33%) for the region thereby reinforcing the strength of the MINI brand across the East Asia region.
The arrival of the four-door MINI Countryman has been a major boost to the brand by targeting at customers who wish to enjoy more utility space without wanting to compromise on MINI’s signature personality and go-kart handling. The arrival of the first two-seater MINI Coupé with a three-box design is also another strategic breakthrough, poised at customers with a liking for a MINI with an alternate stylish look.