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BP: Hi Mr Winkelmann, first and foremost could you tell us more about Lamborghini's motorsports initiatives and how it could benefit the company's branding and customer relations efforts? SW: In terms of motorsports, Lamborghini has moved beyond just having driving experiences on the race tracks. We have recently initiated a double pronged approach worldwide, with two different levels. One of them is known as the Esperienza, which quite simply translates into an experience. This is for our prospects - potential customers and fans that dream of owning their very own Lamborghini one day, and through the Esperienza, their dreams of driving one is instantly fulfilled. The Esperienza allows them to experience the brand and the cars, and to understand how easy it is to drive these cars. The other one is the Lamborghini Academy, which is a customer program that allows us to impart a slew of driving skills that range from safety driving to discovering a potential race car driver to participate in the Super Trofeo series, which is a one make race for gentleman drivers. Through these two initiatives, the prospects and customers learn much more about the cars and what they can do with it than by driving it themselves. These initiatives also create a family atmosphere for the existing Lamborghini owners, and help forge a bond between the company and its customers, thus enhancing the relationship. What we aim to do is tell customers and prospects that it is all about the emotion and the passion for the brand and the products when it comes to owning a Lamborghini. And as mentioned earlier, the Super Trofeo allows one to drive a Lamborghini race car on a F1 track while being watched by family, friends and other spectators, and this series is being held in three regions of Northern America, Europe and Asia. Last but not the least; we have our own GT3 initiative, which is a development of a race-ready Gallardo GT3 that will be driven by professional drivers to compete in FIA’s new GT3 category.
Happenings

In Conversation With Stephan Winkelmann

IN Lamborghini, Stephan Winkelmann, Super Trofeo

We recently had the privilege to sit down and have a chat with Stephan Winkelmann, president and chief executive officer of Automobili Lamborghini S.p.A. about Lamborghini at the Fuji Speedway.


In addition to the current four flavours, the chefs are also currently developing a new range of creations, which will be introduced in the coming months. The Inspired Chef will also partner with other local chefs in the near future, with the aim of creating a wider range of extraordinary flavours that will raise the culinary bar in Singapore. The Inspired Chef is now available online via The Inspired Chef at S$14.90 per pint. A minimum purchase of two pints is required and delivery charges apply.
The Pit

Artisanal Ice Cream Brand, The Inspired Chef, Launches in Singapore

IN The Inspired Chef, Ice Cream, Delivery

Is your sweet tooth making you feel peckish, but yet you're too lazy to drive out for dessert? There's a new selection of artisanal ice cream that can now be ordered online and delivered to you!


Mount Panorama Motor Racing Circuit, Bathurst, to give it its full name, is the home of motorsport in Australia. Located in New South Wales, it has a rich motorsport history - the first race held there was the 1938 Australian Grand Prix and it now hosts the Bathurst 12 Hour and the Bathurst 1000 races amongst others. The challenging circuit is 6.213 km long with surprisingly steep inclines, a twisty, narrow section across the top of the mountain which proves difficult to master even for the very best racing drivers, and very little run off area to allow for mistakes.
The Pit

Gran Turismo 6 To Feature Legendary Bathurst Circuit

IN Gran Turismo 6, GT6, Sony, Playstation

Australia's Mount Panorama Motor Racing Circuit, Bathurst will appear in Gran Turismo for the first time.


Using Nokia's innovative collection technologies blended with a team of local experts with an intimate knowledge of local road networks and surrounding areas, the True II vehicle is a specially equipped vehicle used to collect and verify real time location data about buildings, street signs and roadways and then puts that information into HERE maps, which are used by Microsoft’s Bing, Windows Phone devices and cars throughout the world.
Happenings

HERE's True II Car

IN GPS, Mapping, Nokia, True II, Volkswagen

With Nokia's next-generation data collection vehicle called True II, high quality navigation maps can be built and kept fresh.


He continued, “At the same time, BMW is using the new nomenclature to latch onto the fine tradition established by its older sibling like the BMW 6 Series Coupé, which is a top-class coupé known for its stunning design, athletic elegance and driving dynamics.”
Happenings

BMW's 4 Series Set To Wow Local Buyers

IN BMW, 4 Series, Coupe, New, 435i, 428i

At an exclusive launch event held at the Red Dot Museum last Thursday, BMW Group Asia takes the cover off the new 4 Series


The E250 Estate might not be as sharp as the 5 Series or A6, but looking at the average Mercedes audience, it is still up to the task when taking sweeping corners slightly faster. Body movements are well controlled and you don’t get any unsettling sensation from the rear suspension while doing quick lane changes.
New

Real Estate Agent | Mercedes-Benz E250 Estate Avantgarde

IN Mercedes-Benz, Mercedes, E-Class, E250, Avantgarde

Two words — “Mercedes wagon” — when combined, sound like the epitome of boringness. But by golly, this new one comes with some pleasant surprises.


BP: Some people have said that the best racing drivers didn’t pass their driving tests on the first try - Jenson Button for example. How many attempts did you take to obtain your driver’s licence? Alain: I did the test when I was 18 years old, the normal age at the time, and passed on the first try. (chuckles) BP: What was your first car, and what’s your preference for your road cars you drive? Alain: I never liked driving sports cars. When you’re driving in Formula 1 you want something a little more comfortable. The first car I bought was an Opel Kadett GT/E, which was a rally car. Unfortunately, that was the only car I had an accident with. I was going quite slow to be honest, but it was on gravel, and my friend and I ended up going 30m down the (side of a) hill. I’d only had the car three weeks, so that was quite a bad experience! BP: I understand that your son is currently a test driver for Lotus. How is he going with that? With Kimi moving to Ferrari, might there be a spot for him next year? Alain: It is never impossible, because he has done a good job in the last two years, and spent a lot of time on the simulator. But being a development driver, he is very focused, and it is a different way of working and it is very good for the team. Being a race driver is going to be another different thing, with qualifying one lap or doing the start, (or) even if he races in endurance or other types of races. So it is two different things and I realised it and he knows it himself that it will be difficult for him to be chosen by the team but you never know. BP: All the best for that!
Motorsports

A Meeting With The Professor

IN Renault, Alain Prost, Prost, Wearnes,

Racing drivers live and breathe motorsports throughout their careers, but have you ever wondered what happens when they stop?


The Ford Mondeo is celebrating its 20th anniversary and more than 4.5 million sales in Europe, including 1,400,000 in the UK alone. “Mondeo has a rich history and a bright future,” said Barb Samardzich, vice president Product Development, Ford of Europe. “Across two decades, Mondeo has stood for great driving dynamics, surprising technologies, excellent safety and outstanding fuel efficiency.”
Happenings

20 Years Of The Mondeo

IN Ford, Mondeo, 20th birthday, Regent Motors

A forgotten hero in Singapore's market, Ford's Mondeo celebrates it's significant 20th birthday this year.


Albeit a tad simplistic in treatment whereby the storytelling gets pared down to the feature of a over indulgent spoilt brat with an overly aggressive approach to racing and a pedantic and extremely focused racer who might appear extremely standoffish; the 1970s rivalry between these two Formula 1 race car drivers is a story of two opposing forces driven by a passion for success. The only difference is the way they make their ascent to the peak. RUSH opens in cinemas on 26 September 2013.
The Pit

RUSH

IN RUSH, F1, Cathay, Racing, James Hunt, Niki Lauda

Set against the sexy, glamorous and spectacular golden age of Formula 1 racing, RUSH portrays the exhilarating true story of two of the greatest rivals the world has ever witnessed.


This milestone is a first in the Chinese market for the AMG Customer Sports brand and will provide a blueprint for future motorsport endeavours in the market. Erebus Motorsport’s series of firsts include having the first Gullwing delivered outside Europe, the first team one-two finish for AMG Customer Sports and added victory in the Bathurst 12 Hour to the 2013 Endurance Classics Grand Slam wins by the SLS AMG GT3 (Bathurst, the Dubai 24 Hour, the Nurburgring 24 Hour and the Spa 24 Hour - each with Bernd Schneider behind the wheel). The second Erebus Motorsport SLS AMG GT3 will be driven by experienced AMG Customer Sports pilot, Lance David Arnold. The 27-year-old partnered Hakkinen in a Gullwing on his previous visit to Zhuhai in 2011. Erebus Motorsport will be aiming to add to the 100-plus victories by the AMG Customer Sports program since its inception in 2011. The two event program will see Erebus Motorsport enter the support race to the 60th Macau Grand Prix in November.
Motorsports

Mika Hakkinen Joins Erebus Motorsport For GT Asia Series

IN Mika Hakkinen, GT Asia, SLS AMG GT3

Two times Formula 1 World Champion, Mika Hakkinen will join Erebus Motorsport for the GT Asia Series when it visits the Zhuhai International Circuit in China this October 11-13.


And this is the targeted buyers in the sights of BMW, Audi and Mercedes-Benz; handsomely-paid, up and coming young executives upgrading to their first executive sedans; this bunch consists of Volkswagen Golf/Jetta, Lancer EX and FD Honda Civic owners who are always on the lookout for good deals (read: upgrade) in the segment.
New

IS This It? | Lexus IS250 F-Sport

IN Lexus, IS250, F-Sport, Executive sedan, Borneo Motors

Lexus surprises the executive sedan world with its aggressive IS250 F-Sport. But can executives warm up to it in a German dominated market?


From the onset, the car impresses with its dashing good looks. The pre-facelift model was already a looker, but Mercedes obviously felt that the staid quad-headlamp setup was getting old, so they've revamped it with a modern and sleek singular design with integrated LEDs, while the rear tail lamps also get a refresh with new LEDs. Very nice.
New

Sexy Star | Mercedes-Benz E-Class Coupe E250

IN Mercedes-Benz, Mercedes, E-class, Coupe, E250

We've been driving some really good cars lately. But few look as good as the new E-Class Coupe.


As part of the launch, Red Bull Racing F1 driver Mark Webber made an appearance at NUS to catch up with the engineering students and Prof. Seah Kar Heng. The faculty received the driver with a warm welcome and managed to get some advise and encouragement from the Australian racer.
Happenings

Infiniti Offers Top Budding Engineers Work Placements In F1

IN Infiniti, National University of Singapore, Mark Webber, NUS, Red Bull Racing

In this chance of a lifetime, Infiniti is offering performance-driven engineering graduates an exclusive opportunity to work in Formula One via a new global talent search initiative.


Trench’s work with Greco is in truth an undercover assignment for the DEA in an attempt to bring down the drug overlord’s empire. Stigman is Trench’s right-hand man, learning his business and at the same time plotting Trench’s demise. Secretly, both men think little of each other and regard each other as a crook, till they rob a nondescript bank of millions of dollars belonging to another government agency, resulting in a tripartite disagreement of epic proportions...
The Pit

2 Guns

IN Movie, 2 Guns, Mark Walhberg, Denzel Washington

Denzel Washington and Mark Wahlberg star in 2 Guns, an action comedy about two undercover agents from two different United States government agencies.


Happenings

McLaren Singapore Collaborates With Leica

IN McLaren, P1

Leica Camera, with Geoff Ang, collaborates with McLaren Singapore on an exclusive photography shoot on the ultimate performance car, the McLaren P1.


Renault Group owes this performance to the recent rejuvenation of its model ranges, notably including five models that return less than 100g of CO2/km (Twingo, New Clio, Captur, Mégane and Dacia Sandero). Indeed, in the small five-seater diesel car sector, New Clio Energy dCi 90 eco² is the class leader with 83g of CO2/km. Overall, the New Renault Clio range emits 18.5g of CO2/km less than the model’s previous generation.
Happenings

Renault Group - Number One In Europe For Low CO2 Emissions

IN Renault, Low Emissions

Renault Group has become the European leader in terms of low CO2 emissions based on its sales of passenger cars over the first half of 2013.


Building on the success of the acclaimed Continental GT V8, the new GT V8 S models feature a more powerful version of Bentley’s high-efficiency 4-litre, twin-turbo V8 engine developing 521 bhp at 6,000 rev/min and an immense peak torque of 680 Nm at a mere 1,700 rev/min. Delivered via a close-ratio ZF 8-speed automatic transmission, the increased power provides effortless, exhilarating high performance with breath-taking acceleration and imperceptibly smooth power delivery. Switch into S mode via the gear selector and the V8 S rewards the spirited driver with a sharpened throttle response while gears are held for longer with faster shifts.
Happenings

New ‘S’ Models Sharpen The Continental GT's Sporting Edge

IN Bentley, Continental, GT

The appeal of the world’s most stylish, luxury grand tourer is enhanced with the introduction of the new, sporting Continental GT V8 S.


At centre stage is the complex dynamic between man, machine and Mother Nature, brimming with inspiring risks and practical manoeuvres in the face of life-threatening situations. Watch as Bill and Gary resort to using vines and trees as swings to push Ruby through the lush forests — Tarzan-style; witness a possible record-breaking climb over the 14,000-ft high (over 4,260 metres) southeastern Pico De Orizaba Mountain — the tallest in Mexico — which has the reputation of swallowing explorers in its crags; and hold your breath as the trio attempt to navigate across a host of sites where no car has ever gone before, including tackling a volcanic crater lake — rumoured to have been a site of human sacrifice climb — and fording the Rio Hardy by raft. It will take more than skills, expertise and quick-thinking to complete their quest. Witness the heart-pounding action in CAR VS. WILD. Encores every Tuesday at 3:00 p.m. (1500 hrs), Saturday at 9:00 p.m. (2100 hrs) and Sunday 9:00 a.m. (0900 hrs) and 4:00 p.m. (1600 hrs).
The Pit

Car Vs. Wild

IN SUV, Off-Road, 4 x 4, Car Vs. Wild

For gearheads and survival junkies: It's time to rev up your engines for an action packed adventure!


The Closing Carnival was held at the Henderson Community Club on 15 September 2013, in celebration of the children’s learning journey in achieving their dreams and aspirations in life. The students also shared their experiences and showcased skills they have picked up from the programme.
Happenings

Caltex Passion For Kids 2013

IN Caltex, PAssion For Kids

The ‘Caltex PAssion for Kids’ Programme 2013 provides students from less privileged backgrounds with an opportunity to gain knowledge and develop new life skills.


The application, which can be found here is based on the Business Discovery technology, which is currently helping hundreds of companies gleam information about their organisation. This app is a fun way to show how easy it can be to drill into details and retrieve useful F1 data, and for anyone with a tablet or a smartphone, this app will definitely help get your engine all revved up and ready for the upcoming race in Singapore.
The Pit

QlikView Launches Grand Prix App

IN QlikView, F1, Grand Prix App

For us Singaporeans, September is the time of the year when we go nuts over fast drivers and mean machines.



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