American Express is activating its F1 partnership on a global scale in 2025, promising access and on-track experiences designed to “make race weekend better with Amex.”
Your garage in Zone 4: the Amex Fan Experience
Amex is planting its flag in the F1® Village at Zone 4 where both Card Members and general racegoers can dive into the Amex Fan Experience.
It’s part arcade, part studio, part design lab. Try out a trivia-powered head-to-head “Driver Evaluation” race with live emcees calling your moves, a high-tech booth to film your own slow-mo Driver Intro, and a “Livery Designer” corner where you can dream up your team colours and print them as a postcard.
Amex will showcase the F1 Academy driver suit of Nicole Havrda, complete with a livery that highlights logos from small, female-owned businesses.
American Express Card Members get priority lanes at select Fan Zone experiences and a gift with purchase at any F1 merchandise store around the track when they pay with their Amex card.
Race week in Singapore is as much about the city as the circuit, and Amex leans into that truth. Expect a run-up of activations bringing paddock energy onto the high street.
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