Audi House of Progress will take on a decidedly more motorsport-focused character this September, as Audi Singapore rolls out a series of Formula 1-inspired activities ahead of Singapore’s race season.
Formula 1 may ultimately be decided by tenths of a second, tyre strategies and several hundred people staring intensely at computer screens, but enjoying the spectacle need not be quite so complicated.
Throughout September, Audi Singapore is transforming its Audi House of Progress at 18 Cross Street into a motorsport-themed destination, with activities ranging from racing simulators to exclusive merchandise customisation and, most notably, an Audi R26 show car on display.
A closer look at Audi’s Formula 1 car
The centrepiece arrives on 12 September. From then until 28 September, visitors to Audi House of Progress will be able to see a full-scale display model of the Audi R26, the car representing Audi’s new chapter in Formula 1.
The showroom itself will receive a motorsport makeover, with racing-inspired visual elements and interactive activities intended to highlight both Audi’s performance heritage and its future in the sport.
Finished in Audi’s Titanium, Carbon Black and Audi Red colour palette, the show car gives visitors an opportunity to study the design language and visual identity associated with Audi’s debut Formula 1 season without needing a paddock pass.
The R26 will be displayed during the Audi House of Progress’ opening hours from 10am to 7pm.
Think you can go faster?
For those who would rather race than look at a racing car, there is the Audi Singapore Time Attack 2026.
Held at the GT Bar within Audi House of Progress on 12, 13 and 26 September, the competition puts participants behind the wheel of Audi racing simulators and challenges them to set their fastest lap.
Sessions run from 11am to 6pm, with final registration at 5.15pm. The quickest drivers will stand a chance to win prizes, including a curated dining and race-viewing experience for two at the Singapore Night Race.
Formula 1 fashion gets a personal touch
On 5 and 7 September, customers purchasing an Audi Revolut Formula 1 Team jersey at Audi House of Progress can have it customised at an exclusive on-site embroidery station by adidas.
The complimentary service will operate from 11am to 2pm and 3pm to 6pm on 5 September, followed by 11am to 2pm and 4pm to 7pm on 7 September.
It forms the lifestyle component of a wider September programme that Audi says is intended to make its Cross Street venue more than simply somewhere to display cars.
Between an R26 to inspect, a racing simulator to attack and a Formula 1 jersey to personalise, Audi House of Progress will spend September looking rather less like a conventional showroom, and more like a motorsports home.
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