If you love cars with personality, you’ll want to pay attention to CUPRA. The performance brand from Barcelona has officially landed in Singapore with its first dedicated showroom in Asia. The newly opened CUPRA Centre Singapore, located at 247 Alexandra Road (for those familiar with the area, it’s the VW showroom), is a hub for those who appreciate bold design, cutting-edge tech, and proper driving excitement.
The official relaunch of the CUPRA brand (they’ve dropped the SEAT moniker for a while now) in Singapore on 14 March is around the corner. With it comes the debut of two all-electric models—the CUPRA Born and the CUPRA Tavascan. Enthusiasts can now drop by the showroom, check out the cars in person, and register their interest before next week’s sales.
Performance, Style, and a Brand That Stands Out
At Burnpavement.com, we’ve always been drawn to brands that don’t just follow trends but carve out their own identity. In a world where cars are becoming increasingly homogenised, CUPRA is taking the opposite approach—going all-in on distinctive styling, engaging dynamics, and a rebellious spirit.
Dr Kurt Leitner, Managing Director of Volkswagen Group Singapore, summed it up:
“We are thrilled to open the doors to the home of the newest brand in our portfolio. With the momentous launch of Asia’s first dedicated CUPRA showroom, we are now home to three exciting brands under one roof, together with Volkswagen and Škoda, each fulfilling a unique niche and catering to diverse customer lifestyles.”
Designed to embody the brand’s unconventional nature, the showroom reflects CUPRA’s bold, performance-driven character—a mix of edgy design, state-of-the-art technology, and attention to detail. Daryle-Alexis Tan, Brand Director of CUPRA Singapore, put it perfectly:
“The design of the CUPRA Centre reflects the bold and progressive character of the brand. It’s a space where performance meets style, and technology meets craftsmanship. CUPRA owners will not just be getting a car; they will be part of a tribe that dares to stand out and challenge the status quo.”
More Than a Showroom
The CUPRA Centre Singapore has been designed for the modern petrolhead. A team of CUPRA Masters is on hand to help match customers with the perfect ride, ensuring a seamless, engaging experience. The showroom’s “central island” concept encourages visitors to interact, get close to the cars, and soak in the brand’s unique vibe.
The showroom also features a merchandise corner so fans can show their love for CUPRA, and the brand’s revolutionised aftersales service ensures owners get top-notch support. With full factory backing from CUPRA’s headquarters in Barcelona, maintenance and performance upgrades are in expert hands, so drivers can push their cars hard, knowing they’ve got the proper support.
Electrified Performance Without Compromise?
CUPRA’s Singapore debut is spearheaded by electrified models—the CUPRA Born and the Tavascan. The Born, a pure-electric hot hatch, aims to prove that EVs don’t have to be soulless (we’ll let you know once we’ve driven it), while the Tavascan is an all-electric SUV coupé.
At a time when many automakers are playing it safe, CUPRA is trying to show that performance isn’t just about numbers. I can appreciate that.
Driving Experiences and Thrilling Events on the Horizon
With a growing global fanbase and a commitment to keeping performance alive in the EV era, CUPRA’s arrival in Singapore is refreshing. However, whether it will become a hit with Singaporeans remains to be seen.
For more details on CUPRA Singapore, visit www.cupraofficial.sg.
