The two brands are co-developing a comprehensive, purpose-built wardrobe for the people who make an F1 team hum.
The collection aims to set trends in motorsport style, pushing fresh ideas into the paddock while showcasing the latest adidas materials and manufacturing know-how.
“Adidas and Audi have decades of collaboration in top-level sports, built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy.”
Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG
A global product line will be launched even before the first race, so supporters can show their colours from day one.
Expect bold activations and fan experiences that carry the four rings and three stripes into places the stopwatch can’t reach. The aim is simple: make the team feel modern, approachable and sharp, from pit wall to pop-up shop.
“We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!”
Bjørn Gulden, CEO of adidas
In a paddock that loves its icons, the four rings and three stripes are a natural duet.
“This partnership brings together two iconic brands on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team. With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most. Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences.”
Jonathan Wheatley, Team Principal of the future Audi F1 Team
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