The newly reimagined Scuderia Ferrari HP mobile app is powered by IBM watsonx, giving fans unprecedented access to insights, narratives, and interactive experiences.
At the heart of the app lies a brand-new Race Centre, designed to be the digital pit wall for every Ferrari fan around the world. From real-time stats to nuanced driver data, it includes AI-generated race summaries, created mere hours after the chequered flag drops.
Crafted using large language models via watsonx (including IBM’s proprietary Granite model) these summaries add colour, commentary, and even driver reflections.
“We’re creating a new blueprint for digital fan engagement,” says Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications. “The app is built with the same technologies that help IBM clients transform their customer experiences, and now, that same thinking is powering Ferrari’s next era of fan connection.”
And if you’ve ever wanted to have your voice heard inside the Prancing Horse paddock, now’s your chance. The app now includes Fan Messages, where you can send thoughts directly to the team, with a chance to be featured on official Ferrari channels. There are also interactive polls, letting users vote on everything from race strategy to favourite Grand Prix memories.
“This app is about bringing all our fans closer to the heart of the racing world of Ferrari,” said Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer. “With IBM’s AI technology, we’re building an experience worthy of the Ferrari name.”
Beyond just race weekends, the app delivers year-round content for the global Tifosi, a fanbase nearly 400 million strong. From daily updates to exclusive behind-the-scenes stories, it’s designed to keep the energy of the paddock alive 24/7, 365 days a year.
IBM and Ferrari have promised further updates throughout the 2025 season, with even more AI integration and interactive features to come. What started as a mobile app could soon become a full-fledged digital ecosystem, one where fans don’t just follow the team, but become part of it.
Download the new Scuderia Ferrari HP app now on the Apple App Store or Google Play Store.
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