Established in 2015, Lamborghini Polo Storico has been the guardian of Sant’Agata’s finest heritage machines, responsible for meticulously restoring classics and authenticating rare finds.
Now, in 2025, the department is pulling out all the stops to celebrate its tenth anniversary with a lineup of global events for collectors, customers, and fans.
Kicking off on 21 February in the winter wonderland of St. Moritz, the celebrations begin at Balthazar Downtown, which will transform into an exclusive Lamborghini Polo Storico venue.
As an added spectacle, two rare, privately owned classic Lamborghinis will take to the icy tracks of The I.C.E. (International Concours of Elegance), bringing vintage raging bulls to the snow.
Come April, the festivities shift to the historic streets of Rome, where the first-ever Anantara Concours d’Elegance will play host to a dedicated Polo Storico showcase. From 24 to 27 April, enthusiasts will have the chance to admire some of Lamborghini’s finest heritage models in the heart of the Eternal City.
But no classic car celebration would be complete without a presence at the revered Pebble Beach Concours d’Elegance in California. From 16 to 18 August, Polo Storico will take centre stage at this world-famous gathering of automotive artistry, welcoming guests to Villa Lamborghini for a series of private events.
As the year winds down, Polo Storico will cap off its 2025 celebrations in Bologna at the Auto e Moto d’Epoca exhibition from 23 to 26 October.
Traditionally held in Padua, this prestigious gathering has grown to become a must-attend for collectors across Europe, making it the perfect venue for Lamborghini’s heritage arm to close its milestone year.
While the anniversary events are the main attraction, Polo Storico remains committed to its mission throughout the year. From meeting customers in dealerships to supporting owners participating in concours d’elegance, its presence will be felt across key international automotive events.
Additionally, the team will continue its core work of certifying, restoring, and promoting Lamborghini’s historical lineage.
“Over the last ten years, Lamborghini Polo Storico has set the benchmark when it comes to promoting and protecting our heritage,” said Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini.
“Marking this milestone is a way of paying tribute to the passion that makes our vehicles unique and propels us into the future. We want to celebrate with our customers and collectors, because they play a crucial part in keeping our motoring heritage alive. Polo Storico will continue growing and take on an increasingly central role in both conserving our history and looking after the Lamborghinis of today, which are destined to become the classics of tomorrow,” he added.
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