Motul Singapore kicked off 2025 with a bang at its Dealers’ Conference, held on 19 February at The Southern Depot at Gillman Barracks. Guests were greeted by some tasty looking cars at the foyer – Team RZER’s EVO 9 track weapon, along with the twin Toyota Supra’s from MTR and a preview of their hardcore 560 bhp GR Yaris (more on that in the coming weeks).
It was a night of appreciation, exciting reveals, and a peek into what’s shaping up to be an action-packed year. With fresh strategies, bold innovations, and a stronger-than-ever dealer network, 2025 is set to take things to the next level.
Looking Back at an Epic 2024
Country Manager for Singapore, Jay Joel Ong addressed the crowd by honouring a successful 2024—Motul not only boosted sales by 20%, but also made waves through track days, stronger partnerships, and deeper community engagement. It’s clear that dealers and partners are the backbone of this momentum.
CEO of Motul Asia Pacific, Lionel Dantiacq, then addressed appreciated all dealers via video and thanked them for being the “driving force behind Motul’s achievements”, giving them a well-deserved shoutout for their dedication, support, and valuable feedback that fuels continuous improvement.
Full Throttle into 2025
With the automotive industry moving towards greener and smarter solutions, Motul is stepping up in a big way. Leading the charge this year is the game-changing NGEN range, a perfect blend of sustainability and top-tier performance.
Beyond just products, Motul is strengthening support for its dealers through smarter logistics, better marketing tools, and enhanced visibility. Collaborations with social media agency Strada Visual Lab and a Motul Pro-Shop on Sgcarmart, promises Motul dealers optimised exposure throughout the year.
Racing remains a core part of Motul’s DNA, and 2025 will see continued engagement in MotoGP, Super GT, and STCC. On top of that, expect more digital storytelling that brings dealer and customer experiences to life through engaging content.
Dealer Appreciation
The conference also celebrated outstanding dealers with awards for excellence in Distribution, Marketing, and Retail.
The night wrapped up on a high with an exciting lucky draw, where attendees scored prizes like Motul product vouchers, a PlayStation 5 Slim Digital Edition, and an Apple iPhone 16. The grand prize? An all-expenses-paid trip for two to MotoGP Motegi Japan from 26-28 September 2025—an unforgettable motorsport experience!
With big sustainability goals, exciting new products, and stronger dealer partnerships, Motul is set to make 2025 a year to remember.
