Bridgestone has reaffirmed its position as a key player in the automotive industry, engineering over 80 new original equipment fitments in the past year. Last year alone, Bridgestone engineered over 80 new original equipment fitments, each designed to optimise performance, safety, and sustainability for the next generation of vehicles.
From high-performance hypercars to advanced electric vehicles
Bridgestone’s expertise is sought after by some of the most prominent names in the industry. As Lamborghini’s Official Technical Partner, Bridgestone supplies ultra-high-performance tyres for models like the Huracán STO, Tecnica, Sterrato, Revuelto, and the latest Temerario. Each tyre is engineered specifically to complement the aerodynamics, power delivery, and handling characteristics of these high-performance machines.
It’s not just about raw speed.
Bridgestone has also developed its first mass-produced Potenza Sport A tyres, incorporating 55% recycled and renewable materials, for the Audi RS e-tron—a milestone in combining sustainability with uncompromised performance. Similarly, our collaborations extend to Maserati’s Grecale Folgore and Mercedes-AMG’s latest high-performance EVs, including the SL 55 4MATIC+ and SL 63 S E PERFORMANCE. These partnerships underscore our commitment to delivering tailored solutions that enhance the driving experience while embracing the future of electrification.
Cutting-edge technologies
Central to Bridgestone’s innovation efforts are its ever evolving technologies, such as ENLITEN and Virtual Tyre Development. These advancements enable Bridgestone to develop tyres that optimise efficiency, reduce rolling resistance, and enhance sustainability, all without sacrificing grip, durability, or driving pleasure.
Bridgestone’s continued selection by leading manufacturers highlights its commitment to enhancing vehicle performance while prioritising safety and sustainability. As the automotive landscape evolves, so does Bridgestone—laying the foundation for a more sustainable and exhilarating future on the road.
