Porsche Museum in Stuttgart has unveiled a new special exhibition titled “Raceborn – 75 Years of Porsche Motorsport”.
There are few car manufacturers whose identity is as closely intertwined with motorsport as Porsche. The company’s first international motorsport success came in 1951, when the lightweight Porsche 356 SL secured a class victory at the 24 Hours of Le Mans.
Seventy-five years later, that same competitive spirit continues to shape everything from the 911 GT3 RS to the all-electric Taycan Turbo GT. Racing has never simply been something Porsche does. It is part of the company’s DNA.
To celebrate that remarkable journey, the Porsche Museum in Stuttgart has unveiled a new special exhibition titled “Raceborn – 75 Years of Porsche Motorsport”, running until 17 January 2027.
Featuring more than 30 competition cars spanning over seven decades, the exhibition explores how motorsport has continually influenced the evolution of one of the world’s most recognisable sports car manufacturers.
Rather than walking visitors through a simple timeline of racing victories, Raceborn is organised around six central themes: racing classes, diversity, innovation, milestones, people and regulations.
The idea is to show not just what Porsche has achieved on the track, but why those achievements continue to influence the company’s engineering philosophy today.
“Porsche is motorsport. And motorsport has made Porsche what we are today. We are dedicating a special exhibition to this legacy and our mission for the future, showcasing the full spectrum of this special part of our DNA.”
Achim Stejskal, Head of Porsche Heritage and Museum
One of the exhibition’s greatest strengths is the way it avoids treating historic racing cars as static museum pieces. Instead, each car represents a chapter in Porsche’s engineering evolution.
The original 356 SL sits alongside the modern 963 endurance prototype, while the all-electric Formula E 99X Electric and the experimental Cayman GT4 e-Performance demonstrate how motorsport continues to evolve alongside changing technologies.
Rather than presenting these cars as belonging to different eras, Porsche places them in conversation with one another, illustrating how every generation has answered the challenges of its time.
Interestingly, the exhibition does not shy away from one aspect of motorsport that many fans often overlook: the rulebook.
Through interactive displays, visitors can explore concepts such as Balance of Performance, understand why racing regulations evolve and discover how technical restrictions often encourage engineering innovation rather than suppress it.
A dedicated motorsport glossary also helps explain terminology that can sometimes appear intimidating to newcomers, making the exhibition accessible even to those with little prior knowledge of racing.
Porsche has also recognised that tomorrow’s enthusiasts may not yet know the difference between GT3 and GT4.
To address that, the museum has introduced Raceborn Kids, a dedicated programme designed to make motorsport more approachable for younger visitors.
Interactive exhibits, tactile displays, digital experiences and child-friendly explanations encourage children to discover how racing cars work, why weight matters and what it takes for a team to complete a 24-hour endurance race. Rather than simply looking at racing cars behind barriers, young visitors are encouraged to explore the engineering principles that underpin them.
The museum will also host a series of Motorsport Talks throughout the exhibition, covering topics ranging from historic racing cars to Formula E and the restoration of significant competition machinery.
Seventy-five years after a humble 356 SL crossed the finish line at Le Mans, Porsche continues to race for exactly the same reason it always has: to build better sports cars.
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